World Cup uniform suppliers are almost as integral to the tournament as the teams themselves.
Their logos are seen in every match. Their commercials have filled broadcasts — and feature celebrities like Timothee Chalamet and Kim Kardashian. Their pink boots have been a hot talking point all tournament long.
At the two-thirds mark of the group stage, USA TODAY decided to look at which brands are dominating the field of play and which are lagging behind.
Adidas, which is kitting out 14 teams at the 2026 World Cup, has four teams with perfect 2-0 marks, while 12-team supplier Nike has three. Adidas is led by Argentina, Colombia, Germany and Mexico, while Nike has France, Norway and the United States.
No other brand is supplying a team with a so far perfect tournament.
When it comes to average performance, Nike is leading the way with 3.50 points per team. Adidas is second with 3.36 per team, while Puma is averaging 2.82 across its 11-team stable. The remaining 11 teams across 10 brands are averaging just 0.64 points per team.
In fact, Nike, Adidas and Puma are the only outfitters to pick up wins so far. However, some smaller brands have teams that have put up steely results.
Notably, Capelli is the kit provider for tournament darlings Cape Verde, while fellow African side DR Congo is wearing Umbro, an English brand that at one time outfitted 15 of 16 teams at the World Cup. Both teams have managed draws against tournament favorites.
Historically, Adidas is the most dominant uniform supplier. Since 1986, five of the 10 World Cup champions have worn the German sports brand. Two teams have won wearing Nike, and one each has worn Le Coq Sportif, Puma and Umbro.
Methodology: Uniform suppliers based on data from the Football Kit Archive. Points totals tallied from the official FIFA standings.
This article originally appeared on USA TODAY: World Cup kits supplier chart: Adidas vs. Nike through two games
