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Uli Hoeneß breaks down Bayern Munich’s transfer policy

Bayern Munich’s board member and former president Uli Hoeness talks to journalists before Bayern Munich’s players celebrate their 35th Bundesliga title at the City Hall at Marienplatz in Munich, southern Germany, on May 17, 2026. (Photo by Alexandra BEIER / AFP via Getty Images) | AFP via Getty Images

Bayern Munich supervisory board member Uli Hoeneß has been around the block a few times and thinks that the club’s transfer policy fits the exact model that the club needs for future success.

“I’m not one to pat myself or Karl-Heinz (Rummenigge) on the back. But of course, we always kept both aspects in mind. It was important to strive for sporting success – but based on sound financial management. We both, just like Herbert Hainer, knew it would be a difficult year. If we had suddenly ended up with a loss of 40 or 50 million, everyone would have been asking: What’s going on at Bayern Munich? That’s a factor that a coach – and perhaps even more so the sporting director – has to consider,” Hoeneß said (as captured by @iMiaSanMia). “The crucial thing was that it was taken into account. And how we, and especially I, were ridiculed after my appearance on Doppelpass when I said that (Nicolas) Jackson wouldn’t be staying and that we would probably end up with the best transfer window, even though we hardly spent any money.

“Max was even portrayed by Bild as having the worst transfer window. Today, you can only laugh about that. Because regardless of how things turn out on Wednesday, you should look at how this season has gone.”

Hoeneß and his pals have built a winning formula, but the strategy might need to build in a little room to take a risk at least once in a while. Maybe — just maybe — fortune truly would favor the bold in Bavaria.


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