Perdue Farms and the Baltimore Ravens have launched a multi-year partnership that will bring Perdue products to Ravens facilities and game-day operations while supporting hunger-relief efforts across Maryland.
The companies announced the agreement July 20 at the Maryland Food Bank, according to a community announcement. As part of the kickoff, leaders from Perdue Farms and the Ravens donated nearly 43,000 pounds of chicken, equivalent to 35,600 meals, and volunteered with Maryland Food Bank staff.
Under the agreement, Perdue becomes the Official Chicken of the Baltimore Ravens beginning with the upcoming NFL season.
“For more than a century, Perdue has proudly called Maryland home, and we’ve always believed food has the power to bring people together,” Chris Perdue, senior vice president of marketing at Perdue, said in a statement. “We’ve always believed food has the power to bring people together. Together, we’ll fuel our hometown team, feed fans and help provide meals for Maryland families — creating an impact that extends far beyond game day.”
Kevin Rochlitz, the Ravens’ senior vice president and chief sales officer, said that the partnership brings together two organizations with longstanding ties to Maryland.
“Perdue is a Maryland institution and a trusted brand that has brought families together for generations,” Rochlitz stated. “There’s a special sense of pride when two iconic hometown organizations come together to celebrate our state, enhance the fan experience and make a meaningful impact in the community.”
What the partnership includes
The partnership will be visible on and off the field through several initiatives.
Perdue’s logo will appear on Ravens practice jerseys beginning with the season. Perdue chicken products also will be served throughout M&T Bank Stadium, including in the Ravenous Chicken Box concession offering.
The company said in the announcement that its products also will be provided to Ravens players and staff at the Under Armour Performance Center.
Additional plans include retail promotions, digital content, community events and fan-focused activations during the football season, according to the announcement.
Hunger-relief campaign launches with partnership
The collaboration also establishes “Rushing to Fight Hunger,” a season-long initiative involving Perdue Farms, the Baltimore Ravens and the Maryland Food Bank.
Through the program, Perdue will donate 1,300 meals for every 100 rushing yards recorded by the Ravens during the season. The organizations said that the effort is designed to support Maryland families experiencing food insecurity.
“At the Maryland Food Bank, we know strong partnerships create stronger communities,” Maryland Food Bank President and CEO Meg Kimmel said in a statement. “We’re excited to join Perdue Farms and the Baltimore Ravens in launching this initiative, which will help provide nutritious food and hope to neighbors across our state while raising awareness of the ongoing need to build food security in Maryland.”
Additional “Rushing to Fight Hunger” events and fan-engagement opportunities are expected to be announced during the season, according to the announcement.
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This article originally appeared on Salisbury Daily Times: Perdue, Ravens partnership will fund meals across Maryland
