PEORIA — The Bradley Braves men’s basketball team is adding a corporate sponsorship space to its uniform for the first time.
The team jersey will carry a stitched brand name on the upper corner of the chest. The men’s team won’t be alone. All 15 of Bradley’s athletic programs will have that jersey patch space available to sponsors as revenue streams continue to develop at the college level.
The move follows the NCAA’s approval of adding jersey patch sponsors to its athletics uniforms. Bradley will do so via Bradley Athletics and Learfield’s Bradley Sports Properties.
“The ability to have a true ally stitched into the fabric of Bradley Athletics will be a game changer for both of our brands,” said Parish Mason, general manager of Bradley Sports Properties. “Not only is it a first-of-its-kind opportunity for unparalleled impact on brand visibility, but it provides the resources necessary to advance Bradley Athletics in the new era of college athletics.”
Bradley officials say that more than seven million viewers tuned in to watch the Braves on TV over the last three seasons across their entire BU Athletics program.
Learfield has already brokered jersey patch deals with programs at Arkansas, Wisconsin, UNLV, Memphis, Wyoming and Omaha.
Bradley invites those interested in jersey patch partnership or additional sponsorship opportunities to contact Mason at parish.mason@bradleysportsproperties.com or complete an interest form.
Dave Eminian is the Journal Star senior writer and sports columnist, and covers Bradley men’s basketball, the Rivermen and Chiefs. He writes the Cleve In The Eve sports column for pjstar.com. He can be reached at deminian@pjstar.com. Follow him on X.com @icetimecleve.
This article originally appeared on Journal Star: Bradley athletics programs will add something extra to its team jerseys
